Kept
A third of your meetings don’t happen.
Your scheduler doesn’t care.
Every booking tool treats a filled slot as a finished job. But no-shows on cold-booked meetings went from 18% in 2020 to 32% last year, and the strongest predictor is something the booking page itself controls: how far ahead you let people book.
The same meeting, booked further out, is a different meeting
Share of booked meetings that actually happen, by lead time.
| Same day | 93% show up |
|---|---|
| Next day | 93% show up |
| Two days | 90% show up |
| Eight days | 77% show up |
| Three weeks | 70% show up |
2026 B2B SaaS benchmarks. At a $25,000 average deal and a 25% close rate, one no-show is about $6,250 of pipeline that quietly evaporates.
What Kept does differently
- The booking page has an opinion
- Times are ranked by how likely they are to be kept, and the day rail visibly cools as it runs into the future. Nobody is stopped from booking three weeks out — they just stop being shown it as an equivalent choice.
- Every booking arrives with a number on it
- Channel and lead time give each meeting an expected show rate the moment it’s made, so you know which ones need a human and which will take care of themselves.
- Chasing follows the risk
- A meeting booked for tomorrow gets one nudge. One booked three weeks out gets re-confirmed as it approaches, because by then the person has forgotten why they said yes.
- Rescheduling beats ghosting
- Most no-shows aren’t malice — moving a meeting is more awkward than vanishing from it. Every reminder is a one-tap reschedule, so the easy path is the one that keeps the meeting alive.
See it from the other side
This is a live booking page, not a screenshot.